我們的食物續抱品牌計畫：
拯救食物 － 食物不浪費 － 食物永續 － 食物共享

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全球面臨糧食危機，食品的耗損卻充斥整個供應鏈，造成大量經濟損失和龐大環境成本消耗，然而只靠著慈善機構及政府宣導落實，也難以全面控制。臺灣政府因應全球食物永續政策的趨勢，也推動傳統市場食物永續的政策，食物永續的經營與品牌發展成為這一波臺灣傳統市場很關鍵的議題。

 

本計畫透過相關臺灣食物永續組織與單位執行的現況調查，進行臺灣傳統市場實驗品牌開發計畫，以食物永續的故事來建構傳統市場的品牌形 象，以延續永續食物之使命。實驗品牌開發延襲傳統老祖宗流傳下來的食品保存方式，配合創新品牌商品研發概念，改善現有商品性能，導入食物永續教育訊息於消費商品中，透過外包裝強烈的視覺訊息性傳達設計，能夠向大眾推廣關於食物永續的認知，更透過相關廣宣推廣傳遞並分享食物永續之社會教育價值。

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During the global food crisis, food waste is detected in the whole supply chain, resulting in huge economic losses and environmental costs. However, it is difficult to fully curtail the phenomenon only through the publicity and implementation of charities and governments. In response to global food sustainability policy, the Taiwan government is promoting food sustainability in traditional markets. Sustainable food management and brand development has become a key issue in traditional markets in Taiwan. Through the investigation on the current situation by relevant organizations, this design has conducted an experimental brand development plan for Taiwan’s traditional markets, and built the brand image of traditional markets. Experimental brand development follows the traditional way of food preservation, improves the performance of existing products, introduces sustainable food education information into consumer goods, and communicates the design through visual information of external packaging, which can heighten public awareness of food sustainability, and more importantly, transmit and share social education value of food sustainability through relevant publicity.